Black Friday Sale comes early, MacBook Pro price cut in rare move by Apple

Apple has done something it almost never does, https://jiji.ng/ roll out MacBook Pro price cut! It is nothing short of a Black Friday sale.

Apple is offering a discount of as much as 10% off its 14-inch and 16-inch MacBook Pros with M1-based chips (Apple)

Apple is offering a discount of as much as 10% off its 14-inch and 16-inch MacBook Pros with M1-based chips (Apple)

Apple has done something it almost never does, roll out MacBook Pro price cut! It is nothing short of a Black Friday sale.

Apple Inc. is trying to spur Mac sales with a rare promotional deal for small businesses that buy computers in bulk, an effort to cope with a slowdown during the holiday quarter.

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The company is offering a discount of as much as 10% off its 14-inch and 16-inch MacBook Pro models with M1-based chips, according to businesses and Apple retail employees. That tops the typical markdown given to small and midsize businesses.

The tactic is unusual for Apple and suggests it’s stepping up efforts to reinvigorate sales. The company warned last month that its holiday quarter would see slower growth than in the previous period due to Mac revenue declining “substantially.” The company doesn’t have as much of an enticement for Mac shoppers this holiday period: New high-end MacBook Pros launched in the year-ago quarter, and no such product is debuting this time around.

Mac computers generated more than $11.5 billion, or almost 13% of Apple’s total revenue, in the company’s fiscal quarter ending Sept. 24. It was the best sales period in history for the product line.

In its marketing material, Apple has described the new promotion as a “very special Mac campaign.” Sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest.

Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasn’t touted an offering like this in half a decade, declined to comment.

Businesses that buy 5 to 24 MacBook Pros in any combination of screen size and configuration will get 8% off, while bulk purchases of 25 units or more will get a 10% discount. The deal runs through Dec. 24.

The Cupertino, California-based technology giant has long had a sales team aimed at small businesses. But discounts of 8% to 10% are typically reserved for the biggest spenders, whereas the current promotion is available to all business customers.

In addition to trying to bolster MacBook Pro sales, Apple could be looking to clear out some inventory before new models appear. Updated MacBook Pros with M2 Pro and M2 Max chips are expected to be released in the first few months of 2023, Bloomberg News has reported.

Though Apple rarely resorts to deep discounts, it has relied more on trade-in offers in recent years — especially with the iPhone. As part of the Mac special, the company is also touting its existing trade-in program for computers.

In 2018, Apple’s marketing team rolled out a series of aggressive promotions for the iPhone XR to boost sales. A few weeks later, the company disclosed that the iPhone hadn’t sold as well as expected during the quarter.

Though the current holiday sales period is still expected to be a record quarter for Apple, supply problems have tamped down expectations. The company has warned that Covid lockdowns in China will reduce unit shipments for the iPhone 14 Pro and iPhone 14 Pro Max, two of its most popular devices.

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Buying a gaming PC? Check out top 6 things to keep in mind

From GPU, RAM, to storage, keep these 6 things in mind when scouring the market for a good gaming PC.

Gone are the days when people used to consider gaming only for kids. It has now become a full-fledged hobby with even celebrities joining in. Henry Cavill, best known for playing Superman in DCEU movies and Geralt of Rivia in Netflix’s Witcher adaption is an avid gamer and has even streamed building his gaming PC himself. Although it is not mandatory, having a powerful gaming rig can elevate your gaming experience to the next level, especially when playing AAA games.

Not only can you buy a PC from the stores, but you can also build one, or get one custom built for yourself according to your requirements. But before you go ahead to shop for one, check out these 6 things while buying a gaming PC.

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1. Graphics Card (GPU)

Though you can run older games like GTA San Andreas on lower settings without a dedicated graphics card, almost every new title requires a fairly powerful one. The more powerful your GPU is, the more realistic the graphics will appear. GPU prices have risen due to the semiconductor shortage faced by the world after the pandemic and therefore, owning a powerful GPU in today’s market isn’t cheap.

2. Processor (CPU)

Along with a GPU, you also need a powerful CPU to handle all that processing power. To have a capable gaming setup, you need a processor with at least 8 cores with 24 threads, to make it future proof. The CPU must also have a frequency of at least 3.00 GHz or higher. Intel and AMD both make great processors, therefore a processor like i9 9900K or Ryzen 9 3900X is recommended to have the best possible gaming experience.

3. Storage

Now that you’ve got your CPU and GPU sorted, you need storage to store all of your games. And you need A LOT of it. Latest games like Call of Duty MWII require at least 150 GB storage space to even run. You might want to get a 2TB+ storage drive to contain all your games. Although SSDs are quite expensive, they offer blazing-fast performance, meaning you get almost no-load times in games. Therefore, an SSD, instead of a traditional hard drive, is recommended.

4. Power Supply

To handle all that power generated by the CPU and GPU, you also need a strong enough power supply. Recently NVIDIA is in deep waters over the melting power connectors due to its astonishingly powerful RTX 4090. Therefore, you need a Power Supply Unit (PSU) which can handle the load of your CPU and GPU, and provide your PC with the power it needs.

5. RAM

Despite having an SSD storage, your gaming PC can slow down if you’ve got less than adequate RAM. Even Google Chrome consumes huge amounts of RAM nowadays. So, if you’re building or buying a gaming PC, having at least 16 gigs of RAM is recommended.

6. Cooling system

To make sure your new gaming PC does not heat up, you’ve got to have a good cooling system installed. Instead of just having fans, top-of-the-line gaming PCs offer liquid cooling which is a more efficient method of cooling down the internals of your PC. Therefore, make sure your cooling system is at par with the processing power of your gaming rig.

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